Sunday, September 12, 2010

Advertising Techniques

BANDWAGON: this type of advertising propaganda plays on people's desire to be on the winning side and join the crowd. In the poster on the left, people are urged to be like the majority that were winning the fight against syphilis because they did not wait too long to be cured.











PATIOTISM: this advertising propaganda technique suggests that by purchasing something or by doing what they want you to do you are showing your love for your country. In this poster, they are suggesting that you can show your love for your country by supporting the soldiers with victory loans.

















WIT & HUMOR: this advertising propaganda technique tries to attract people through distracting them by making them laugh or entertaining them with clever visuals or copy. In this advertisement, they are using humor to get you to buy some Slim-Fast so that you're not too heavy like the bride figurine that was so heavy that she fell into the hole that she made in the cake.

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