Wednesday, September 22, 2010

My Original WPA Poster & the Mood It Creates

The artist might have used this plain blank setting so that the birds and what they were doing would be focused on more than people admiring the setting that they were in. Also, the artist may have decided to use the plain background so that this birds could be pictured in any setting since I don't believe that a pelican and a toucan would be in the same habitat. The figure/ground relationship is that they are both very simple. The figures are treating the words in the background as if they are really there and not just words on the page for us to get information about the candid photos. The relationship between the two figures are interactive. They notice each other and are both interacting with the title. I feel that the artist is trying to really get the viewer to pay attention to the title with this composition and that the candid photos in the book are fun and playful. I don't feel that there is any really "special" lighting that is being used in his poster. I believe that the artist is just keeping everything very simple. I feel that I can evoke similarly without any text is by also keeping everything very simple and the feeling light. I could change the mood of the poster without any text and still stay true to the original artwork by still keeping everything simple but just have the figures in my poster more serious instead of playful.

Sunday, September 12, 2010

Advertising Techniques

BANDWAGON: this type of advertising propaganda plays on people's desire to be on the winning side and join the crowd. In the poster on the left, people are urged to be like the majority that were winning the fight against syphilis because they did not wait too long to be cured.











PATIOTISM: this advertising propaganda technique suggests that by purchasing something or by doing what they want you to do you are showing your love for your country. In this poster, they are suggesting that you can show your love for your country by supporting the soldiers with victory loans.

















WIT & HUMOR: this advertising propaganda technique tries to attract people through distracting them by making them laugh or entertaining them with clever visuals or copy. In this advertisement, they are using humor to get you to buy some Slim-Fast so that you're not too heavy like the bride figurine that was so heavy that she fell into the hole that she made in the cake.